Facebook, Google and Amazon are among the companies most at risk in the data privacy theme, according to the latest Thematic Scorecard for the advertising sector from GlobalData.

Data privacy is one area of regulation dealing with the protection of individuals’ personal data. The legislation around data privacy is aimed at ensuring transparent collection and usage of people’s personal data.

All three companies gained the lowest score (1 out of 5) in GlobalData’s Thematic Scorecard for the data privacy theme in the advertising sector. A Thematic score of 1 indicates that this theme will be highly detrimental to their future performance.

Also identified as at risk in the data privacy theme are Baidu, Verizon, Trade Desk, Alliance Data Systems, Channel Advisor, Angie’s List, Criteo, Rubicon Project, Hub Spot, and Marchex.

GlobalData’s Thematic Scorecard ranks companies within a sector on the basis of overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

A new GlobalData report on data privacy published this week concluded that data privacy regulation is the biggest threat to Big Tech. At stake is the very future of the ad-funded business model that supports Facebook, Google, and many others. Data privacy legislation is aimed at Internet advertisers that sell people’s personal digital information for a profit.