Fermented drinks continue to gain traction in the beverages market driven by growing disposable incomes, rapidly evolving lifestyles and health conscience millennial consumers looking for less sugary and low alcoholic beverages, says leading data and analytics company,
According to GlobalData’s ‘Consumer Beverages Influencer Analytics Platform’, beer, wines, sugary drinks and fermented drinks emerged as the most popular trending topics over the last *90 days.
Approximately, 48% of the top influencers identified on the platform spoke about fermented beverages in the context of craft brewing, spirits and health.
Vaibhav Mathur, Influencer Research Head at GlobalData, says “As calorific soft drinks lose their appeal with health-committed millennials, functional ingredients such as probiotics, vitamins and protein provide opportunities for fermented drinks new product development. Kombucha a fermented tea is rich in beneficial probiotics and is sold as a healthy alternative to carbonated sweetened soft drinks.’’
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‘*’last 90 days refers to a timeline from 1st Aug-31st Oct