Following the news on 11th June 2019 that Japanese multinational IT equipment and services giant Fujitsu Ltd has expanded its initiative to reduce plastic use in business activities to resolve the ocean plastic waste problem,
Shagun Sachdeva, Consumer Insights Analyst at GlobalData, a leading data and analytics company, offers her view:
“This strategic move by Fujitsu comes at a time when most consumer giants are focused on increasing their positive social impact and actively integrating ocean plastic into their products or their missions.
“With consumers increasingly becoming more critical of brands’ messages, the onus is on the companies to convince consumers beyond mere marketing that they are committed to mitigating the environmental impact of their products and business activities. According to GlobalData’s 2018 Q4 Consumer Survey, 32% of Asian consumers often consider how ethical/environmentally-friendly/socially-responsible the product/service is while making purchasing decisions, whereas 22% of Japanese consumers keep eco-friendly aspects at the forefront.
“In line with this, Fujitsu plans to resolve the plastic waste problem on a global scale by adopting multiple measures such as promoting innovative materials to replace plastic packaging across its supply chain. This move will help it to capitalize on influential consumer trends and capture their sentiments.”