Affected by the sluggish GDP growth, the cosmetics & toiletries industry in Japan is anticipated to record a compound annual growth rate (CAGR) of 2.1% from JPY3,874bn (US$35.4bn) in 2018 to JPY4,291.5bn (US$42bn) in 2023, says GlobalData, a leading data and analytics company.
GlobalData’s report, ‘Country Profile: Cosmetics & Toiletries in Japan’, reveals that skincare products held the largest value share of 48.1% in 2018, followed by make-up products, which accounted for a value share of 15.7% in the same year.
The company predicts the ‘suncare’ sector to grow at the fastest value CAGR of 3.1% during 2018–2023, followed by the skincare sector with a CAGR of 2.4%.
Monika Bargla, Consumer Analyst at GlobalData, says: “The decreasing population as well as falling employment levels will affect the usage of cosmetics & toiletries products in the country. As a result, the industry is expected to grow at a slower pace.”
The report further points out that Japan’s value share in the Asia-Pacific (APAC) region, which stood at 21.5% in 2018, is expected to decline to 18.4% by 2023, mainly due to the projected faster growth of cosmetics & toiletries products in other leading countries in the region, such as India and China, during the forecast period.
The per capita consumption (PCC) of cosmetics & toiletries in Japan, which was higher than both APAC and global levels at 27.7 units in 2018, is forecast to increase to 29.1 units in
Kao, KOSE Corporation and Shiseido Company Limited were the leading market players in Japan while Shiseido, Moisture Mild, and Sekkisei were the top brands. Private label products accounted for a meager 0.5% value share in 2018, inspite of Japan having a well-developed distribution network of hypermarkets and supermarkets, reports GlobalData.