The COVID-19 pandemic has resulted in a shift towards ‘healthy and nutritious’ eating habits and diet plans. People have started to follow diet plans, which mostly manage weight, stress and immunity against the novel virus. Against this backdrop, Social Media Analytics Platform (identifies and tracks the emerging consumer trends, pain areas, new fields of innovation by top contributors) of GlobalData, a leading data and analytics company, has revealed ‘Keto Diet’ as the most discussed diet trend among the Redditors) in the social networking platform ‘Reddit’ in 2021*.

1. Keto Diet | 45,600+ Discussions

Social media conversations around the Keto Diet or Ketogenic Diet have surged by more than 30% in 2021*, when compared to 2020. Redditors have discussed mostly how the Ketogenic Diet helps not only to deal with weight management but also in helping people with diabetes, epilepsy, autoimmune disorder, acid reflux, and hormonal imbalances.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “‘Low carbs’, ‘Sugar substitute’, and ‘Vitamins’ were top discussed trends on conversations around Keto Diet in 2021* as most of the Redditors have shared various recipes on Keto with low carbs and different sugar substitutes which not only helps for losing weight  but also has the potential to reduce risk factors linked to COVID-19 such as obesity, diabetes, and hypertension.”

2.Gluten-Free diet | 14,700+ Discussions

There is a 25% growth in the number of Redditors discussing this diet trend in 2021, over the last year. Discussions were majorly focused on this diet’s health benefits related to people with celiac disease. Redditors have also discussed about various food items of this diet trend such as gluten-free bread, flour, dairy products, and tofu.

3.Intermittent Fasting | 4,800+ Discussions

‘Intermittent Fasting’ emerged as the third most discussed diet trend in 2021*. Most of the Redditors have considered the combination of ‘Intermittent Fasting’ with Keto as one of the fastest ways to shed fat. Another top discussion around the same was how people can control the impact of carbs while still eating them.

Other most mentioned diet trends among Redditors in 2021* were Raw Foodism, Paleo Diet, Mediterranean Diet, Fad Diet, Fruitarianism, Whole 30, and Rice Diet respectively.