Laundry environmental concerns can be addressed by waterless cleaning products, says GlobalData

‘Waterless cleaning’ is seeing consumers reducing the amount of water they use in household cleaning and laundry processes. Products addressing this need have the potential to attract environmentally concerned consumers, and developing innovative products that deliver waterless cleaning is likely to lead to a new avenue of opportunities for manufacturers, says GlobalData, a leading data and analytics company.

According to GlobalData’s latest report, ‘Foresights: Waterless Cleaning – Convenient, Environmentally Friendly Means of Minimizing Water Use in Household Cleaning and Laundry’, waterless cleaning would help reduce water usage, which is not only beneficial for the environment but also helps consumers to reduce water and possibly electricity costs as well.

Mitsue Konishi, Senior Innovation Analyst at GlobalData, comments: “Reducing water use in cleaning, laundry and product manufacturing is one of the key benefits of the waterless cleaning concept. This benefit caters to consumers’ concerns about the environmental impact caused by these products.”

Environmental issues are highly influential upon consumers’ product choices for household care and laundry, more so than in any other product sector.

Konishi continued: “More than half* of global consumers are always or often influenced by how ethical, environmentally friendly or socially responsible products are when choosing what to buy. Therefore, developing household cleaning and laundry innovations in line with the waterless cleaning concept has great potential.”

For laundry in particular, consumers are showing increasing concern about water use, and laundry products or washing machines that reduce water use are likely to see high demand.

Konishi adds: “GlobalData’s surveys find that the proportion of global consumers who say they are somewhat or extremely likely to use laundry products that minimize water usage in washing machines has increased nine percentage points from 2015 to 2018 to 67%. Dry or concentrated-format household cleaning products can help manufacturers cut water consumption, while light and compact products can cut down the use of packaging materials such as plastic.”

*GlobalData 2018 Q3 global consumer survey

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