Malaysia pay-TV services market revenue to reach US$1.2bn in 2025, forecasts GlobalData

Pay-TV service revenue in Malaysia is expected to grow at a compound annual growth rate (CAGR) of 2% from US$1.1bn in 2020 to US$1.2bn in 2025, supported by growing direct-to-home (DTH) and Internet-protocol-television (IPTV) subscriptions, according to GlobalData, a leading data and analytics company.

GlobalData’s Malaysia Pay-TV Forecast indicates that the average monthly spend per pay-TV account will however fall from US$17.88 to US$17.49 between 2020 and 2025 due to growing customer migration towards over-the-top (OTT) video streaming platforms and the competitive pricing strategies being adopted by pay-TV operators to retain their subscriber base.

IPTV service revenue in Malaysia is expected to grow at a CAGR of 1.64% over the same period, driven by fixed broadband service provider’s network expansions to deliver bundled packages built around high-speed Internet services.

Kantipudi Pradeepthi, Senior Analyst of Telecoms Market Data & Intelligence at GlobalData, comments: “DTH will be the leading pay-TV service technology in Malaysia in terms of subscriptions during 2020-2025 and will account for 62% of the total pay-TV subscriptions by the end of 2025. On the other hand, IPTV will see its subscription grow at a CAGR 3.4% over the forecast period driven by rising adoption of multi-play packages with integrated IPTV services.

“Astro Malaysia will lead the Malaysian pay-TV services market by subscription share through 2020-2025, led by its strong foothold in the DTH segment and focus on delivering high quality pay-TV content. Through its TV package plans, Astro offers discounted TV services for monthly tariff starting from MYR49.06.”

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