GlobalData Plc

Market Scoping

Rigorously scoping new geographies and determining market readiness will separate winners from losers in the competitive race.

Critical issues to address:

  • What is the forecast for growth per market?
  • What is the size of the market?
  • Who represents the competition, and how are they performing?

How GlobalData helps to resolve these challenges:

Existing clients are able to effectively size and segment the market, identify risks and opportunities, and robustly analyze competitor and channel performance by leveraging:

  • Five-year forecasts per country
  • Granular data across 725 product segments
  • 50,000 brand shares by value and volume