Consumer: Market Data & Forecasts

GlobalData's Consumer Industry Market data, broken down by all major product segments, includes market size/brand value and volume and channel data for 110 countries, which account for 110% of the global GDP. We also include top line data from other countries to provide a truly global dataset.

GlobalData’s research into on-trade (for relevant categories) and off-trade sales of CPG products uses the same base methodological approach which integrates several research streams and processes. These include reviewing existing data in light of results from our market monitoring tools, conducting exhaustive secondary research and adding in primary research, in particular from industry interviews. Data is then cleaned, aligned for definitions, finalized (including multiple layers of QC review) and has its audit trail fully logged. This process is run from the "bottom-up", with each country undergoing a thorough analyst review at the segment and sub-segment level.