Sports: Brands Database

GlobalData’s Brands is a comprehensive database of companies and brands involved in sport sponsorship, from shirt sponsors and naming rights partners to official suppliers and backers. Clients use our powerful tools to analyze and capture brand activity by market sector, location, and sponsorship expenditure. All brands involved in sports sponsorship are tracked and highlighted, with every deal valued and analyzed. All deals have start and end dates, allowing clients to better understand the commercial landscape and plan their future activity.

The database is updated regularly using primary and secondary sources, with secondary research including news websites and PR announcements.

Data Characteristics

Launch Year: 2012
Historical Start Date: 2000
Data Coverage: 49,000 athletes
Regional Coverage: Europe/Middle East/Africa; Asia Pacific; Latin America; North America
Country Coverage: 170
Collection Time: Daily
Delivery Methods: API, Cloud


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