Sports: Sponsorship Deal Analytics

GlobalData's Sponsorship Deals database allows clients to keep up to date with the latest deal announcements in the sponsorship sector or use powerful search tools to interrogate our archive of past sponsorship deals. Clients can gain a comprehensive view of the sports sponsorship landscape by tracking brand spend and activity to better inform sponsorship strategy. Clients can also track all key deals, map the commercial partners of all prominent rights holders, understand target brand strategy, and identify the ideal athlete ambassador for campaign planning.

We carry out continuous real-time updates based on official announcements, with secondary research including the tracking of sources such as rightsholder announcements, official press releases, media guides and websites and broadcast lists.