McColl’s COVID-driven partnership with Deliveroo is an expedition of necessary collaboration, says GlobalData

McColl’s COVID-driven partnership with Deliveroo is an expedition of necessary collaboration, says GlobalData

Following the news that McColl’s is partnering with Deliveroo to launch a new 30-minute delivery scheme:

Thomas Brereton, Retail Analyst at GlobalData, a leading data and analytics company, offers his view on the situation:

“McColl’s revamped partnership with Deliveroo to offer home delivery within 30 minutes from 120 stores (with plans to roll out to an eventual 300) is a natural move for a convenience operator under the strain of COVID-19. It follows in the footsteps of similar recent partnerships, such as M&S (also with Deliveroo) and Carrefour with Uber Eats, as grocers look to fulfil the higher demand for alternative fulfilment options across Europe.

“But this pandemic has likely only accelerated pre-existing plans from McColl’s to forge some such alliance. Given the existing partnerships between Deliveroo and Co-op and Uber Eats and Costcutter, it is a logical time for McColl’s (which has struggled to vie with rivals over recent years) to launch a similar option.

“However – as with all of these retailers – McColl’s must ensure that the integration between staff, store and Deliveroo driver is as harmonious as possible, avoiding the dedication of excessive staff resource to building the orders and store congestion in collecting them, particularly when stores are already stretched.”

More Media