‘Waterless cleaning’ is seeing consumers reducing the amount of water they use in household cleaning and laundry processes. Products addressing this need have the potential to appeal to consumers on a global scale by catering to their concerns, particularly around the environment and time and money constraints. Developing innovative products that deliver waterless cleaning is likely to lead to a new avenue of opportunities for manufacturers, says GlobalData, a leading data and analytics company.

According to GlobalData’s latest report, ‘Foresights: Waterless Cleaning – Convenient, Environmnetally Friendly Means of Minimizing Water Use in Household Cleaning and Laundry’, *63% of consumers globally say that they are always or often influenced by how well a cleaning product aligns with their time and money constraints. Therefore, innovations that save both time and money may strongly appeal to consumers.

Mitsue Konishi, Senior Innovation Analyst at GlobalData, comments: “The waterless cleaning concept responds to consumers’ demands for time-saving technology. For example, the standard laundry process can be time-consuming as it involves loading clothes, waiting for the machine to wash them, then drying them. Eliminating or reducing the water used by the process could potentially generate time-saving benefits – a highly attractive attribute, with *¹60% of global consumers somewhat or strongly agreeing that they rely heavily on time-saving products and services.”

With waterless cleaning, manufacturers can offer laundry products or equipment that refresh clothes with other agents or technology. This process is likely to take much less time than conventional water-based washing methods. The *¹62% of consumers that are somewhat or extremely likely to choose to wear clothes/fabric more than once before washing are likely to find ‘refreshing’ an attractive concept.

*GlobalData 2018 Q3 global consumer survey

*¹GlobalData 2016 Q4 global consumer survey