According to the latest research by GlobalData, a leading data and analytics company, 82% of global consumers claim to own and use a smartphone every day, however just 38% of them say that they use it to make online purchases.

IMAGE FOR PUBLICATION: Please click here for enlarged chart

George Henry, Consumer Analyst at GlobalData comments, ‘‘This implies that brands are not utilizing their online presence in an optimum way.’’

GlobalData’s 2018 Q4 Global Consumer survey reveals that the 18 to 44 year old age group are more likely to make online purchases with their smartphone than any other age group and therefore brands must provide relevant online platforms for products and services to effectively target these younger consumers.