Alibaba, WPP and Comscore are among the leading companies in the Internet advertising theme, according to the latest Thematic Scorecard for the advertising sector from GlobalData.

Internet or ‘digital’ advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to online consumers.

All three companies gained the highest Thematic score (5 out of 5) for the Internet advertising theme in GlobalData’s Thematic Scorecard for the advertising sector. A Thematic score of 5 out of 5 indicates that the company’s competitive position in this theme will significantly improve its future performance.

Also identified as dominant players in this theme are Yahoo Japan, Channel Advisor, Criteo, and the Rubicon Project.

On their tail, with scores of 4 out of 5, are Adobe, Dentsu, Omnicom, Publicis, Interpublic, Baidu, Alliance Data Systems, Angie’s List and Marchex.

GlobalData’s Thematic Scorecard ranks companies within a sector on the basis of overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.