The total pay-TV service revenues in Singapore will decline by a compound annual growth rate (CAGR) of 1.4% during 2020-2025 due to falling Internet Protocol television (IPTV) subscriptions, according to GlobalData, a leading data and analytics company.

GlobalData’s Singapore Telecom Operators Country Intelligence Report reveals IPTV subscriptions in the country will decline at a CAGR of  2% over the forecast period 2020-2025 due to growing subscriber inclination towards the over-the-top (OTT) video platforms. Pay-TV household penetration will also decline from an estimated 39.3% in 2020 to 33.8% by the end of 2025.

Deepa Dhingra, Telecom Analyst at GlobalData, says: “Following the complete migration of Starthub’s subscribers from cable to IPTV service, the latter will be the sole platform delivering pay-TV services in Singapore through 2025.

“SingTel will lead the pay-TV market through the forecast period supported by its promotional discount offers on standalone pay-TV packages and multi-play bundled plans aimed at attracting new subscribers. For instance, it has been offering a discount of 50% on various IPTV packages as well as up to three months of free subscription with select multi-play bundling fiber Internet and pay-TV services.”