Following Samsung’s Galaxy Unpacked event announcing new Galaxy S22 phones;

Anisha Bhatia, Senior Analyst at GlobalData, a leading data and analytics company, comments:

“A combined Ultra and Note was widely expected after Note phones disappeared from Samsung’s line-up last year. Continued remote working has seen consumers rely heavily on their smartphones and expect more out of them. Merging these two phones allows Samsung to navigate ongoing supply chain and component shortage issues, as well as address a growing category of users who demand high productivity combined with entertainment from their devices.

“The Galaxy S22, S22+ and the S22 Ultra build on the pro-grade camera experience that Samsung phones are known for, with attributes such as advanced nightography and vision booster. Aggressive carrier promotions amounting to $1,000 off the sales price will make the flagship phones nearly free, helping them gain sales traction.

“Even with a rise in mid-range 5G phones, premium phones are largely responsible for mainstream adoption of 5G services. According to GlobalData, 5G mobile service revenues in North America will reach $195.7 billion by 2026. Carriers will continue to use Samsung and Apple 5G phones to upsell premium service plans to consumers.

“Samsung is the foremost Android vendor in the US; its new phones bring improvements in camera tech, and there is a lot of consumer anticipation around them. The S22 phones, especially the Ultra with the S-Pen, are poised for success.”