Mothercare’s dwindling authority as a specialist to blame for its demise, says GlobalData

Following today’s news (Monday 4 November) that Mothercare has fallen into administration;

Sofie Willmott, Lead Retail Analyst at GlobalData, a leading data and analytics company, offers her view on the chains current challenges:

“Mothercare’s fall into administration comes as no surprise following its company voluntary arrangement (CVA) in 2018, profit warning in July this year and its prolonged poor UK performance.

“The retailer has failed to stand out as a specialist destination with new parents turning to competitors that offer a better proposition either in terms of low prices, convenience or service, such as Amazon and John Lewis.

“Its strategy to cull store numbers in recent years and transfer sales online has proved unsuccessful, with digital sales declining as its online offer failed to encourage purchases.”

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