15 Nov 2019
Motorola reprises the iconic Razr hoping design outweighs phone specs
Posted
in Press Release, Technology
Following the news that Motorola officially unveiled its new version of the iconic Razr mobile phone, a hit in the early 2000s;
Lynnette Luna, Technology Analyst at GlobalData, a leading data and analytics company, offers her view:
“The Motorola Razr phone was a massive hit 15 years ago. It is an iconic device. Motorola has done a rather clever thing here. It is playing on that nostalgia while at the same time capitalizing on a trend toward foldable smartphones.
“It appears to have solved a main drawback we have seen with foldable phones to date: a creased screen where the phone folds. This Phone should appeal to both those consumers who loved the Razr, and there are many, and those looking for a newer iconic phone designs.
“However, the device has mid-range specs and the price is expensive at US$1500. Moto-Lenovo is hoping the unique design will trump specifications, and this gives Verizon a foldable phone to offer as it is a Verizon exclusive.
“We don’t see it turning around Motorola’s market share, however, this is clearly a niche device.”