GlobalData Plc


The pursuit of competitive and commercial advantage inevitably places pressure on businesses to expand beyond existing geographies and into new markets. However, there are many risks to consider when identifying or creating the required go-to-market strategy. If expertly executed, the assessment phase offers significant growth and profit upside, while the associated costs and risks can be greatly reduced.

GlobalData drives successful new market entry by helping companies to decode many of the complexities that exist along every step of the journey. Our unique data, expert analysis, and innovative solutions enable our clients to:

  • Identify opportunities for growth
  • Dissect consumer trends globally in order to ensure product relevancy
  • Pinpoint sources of risk and take mitigating action
  • Monitor competitor activity and enable effective benchmarking
  • Accelerate time-to-market