New players in the MVNO segment to boost competition in the Peruvian mobile market

Over the last few years, the Peruvian telecoms regulator OSIPTEL has been introducing a series of measures to boost competition in the mobile communications market, including the ongoing reduction of mobile termination rates (MTR) and the introduction specific regulation aimed at facilitating the entry of mobile virtual network operator (MVNOs) in the market, according to GlobalData, a leading data and analytics company.

Eulalia Marín-Sorribes, Technology Analyst at GlobalData, comments: “While the Peruvian mobile communications market is currently led by Movistar and Claro, with a total combined market share just below 70% as of year-end 2017, there will be more competition in future.”

The remaining 30% of the market is led by telecom operators Entel, Bietel, and MVNO Inkacel, which acquired Virgin Mobile assets in September 2017. In the future, Inkacel plans to maintain two different brands: Inkacel, focusing on the low-income segment, and a second one that would be taking over Virgin’s former clients, more focused on the high/mid-income segment.

Marín-Sorribes adds: “MVNOs Dolphin and Cuymobile have also reported plans to enter the Peruvian market and they could launch a commercial services offering before the end of 2018. This will help to boost competition in the mobile communications market and the MVNO subscription share will increase from 0.2% in 2017 to 1.5% by year-end 2022.”

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