Foodservice DECODED

Previous edition: 01 May 2024
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Chili's Grill & Bar makes two new additions to 3 For Me menu in US

US-based restaurant chain Chili's Grill & Bar has expanded its 3 For Me menu with the introduction of two new items, the Big Smasher and the Crispy Chicken sandwich.

The two new items are available across all participating Chili's restaurants from 29 April 2024.

The Big Smasher marks the brand's first burger innovation in three years and offers an almost half-pound, hand-smashed burger patty, American cheese, lettuce, diced red onions, pickles and Thousand Island dressing.

Customers can enjoy fries, a non-alcoholic beverage, chips and salsa with the burger for a starting price of $10.99 - a price point that has remained unchanged since the 3 For Me menu was introduced in 2022,

For adults, Chili's offers the option to include a classic margarita for an additional $3.99.

Chili's chief marketing officer George Felix said: “We know diners are experiencing sticker shock from the rising cost of fast food, with little change to the actual quantity or quality of fast food combo meals.

“We believe that Chili's 3 For Me offers better value than you'll find in any drive-through and, with the all-new Big Smasher burger, we just made the 3 for Me even better. We believe our guests can enjoy better quality, better pricing and a better experience every time.”

In June 2023, the restaurant chain opened a new location in Merced, California, next to Merced Mall. Its menu offerings include burgers, ribs, fajitas, margaritas and chicken crispers.

Chili's Grill & Bar was founded in Texas in 1975 by Larry Lavine and has grown to operate 1,610 locations across the US.

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