Our data, insights and innovative solutions inform many important and strategic business decisions, including the situations below for which we have case study examples.
The New Product Development (NPD) team of a multinational food and beverage company wanted to find an effective method of presenting innovations to its senior management team.
GlobalData compiled a presentation of key consumer trends likely to shape the industry over the next 5 years. The team then facilitated a series of workshops involving NPD and senior management, presenting trends and brainstorming the likely success or failure of the team’s potential innovations.
Both NPD and senior management found the sessions to be a very effective and efficient way of expediting the innovation process.