Case Studies

Our data, insights and innovative solutions inform many important and strategic business decisions, including the situations below for which we have case study examples.

Innovation & Insight
Client: Multinational Food & Beverage Company (2016)

Situation

The New Product Development (NPD) team of a multinational food and beverage company wanted to find an effective method of presenting innovations to its senior management team.

Solution

GlobalData compiled a presentation of key consumer trends likely to shape the industry over the next 5 years. The team then facilitated a series of workshops involving NPD and senior management, presenting trends and brainstorming the likely success or failure of the team’s potential innovations.

Outcome

Both NPD and senior management found the sessions to be a very effective and efficient way of expediting the innovation process.

Opportunity Assessment
Client: Top 10 Pharma Company

Situation 

In order to provide support our client, a major pharma company, with a detailed view on Rheumatoid Arthritis, Psoriatic Arthritis, Osteoarthritis and Psoriasis treatment patterns, GlobalData carried out an extensive quantitative online survey with physicians, capturing information about their most recent patients.

Solution 

28 countries took part in our study, with 1,000 interviews from: EU5 countries, The Netherlands, Belgium, Austria, Sweden, Norway, Finland, Denmark, Greece, Turkey, Switzerland, Portugal, Republic of Ireland, Saudi Arabia, United   Arab   Emirates, Qatar, Kuwait, Bahrain, Poland, Czech Republic, Romania, Hungary & Slovakia.

Outcome

  • GlobalData produced detailed reports on each market
  • Patient demographics, preferred treatments, dosages, status vs. competition by line of therapy, etc.
  • Results were used to support strategic planning for the brand
Market & Product Strategy
Client: Multinational Software & Services Vendor (2015)

Situation

Our client wanted to develop and implement a unified go-to-market strategy targeting Ministry of Finance across EMEA.

Solution

Leveraging primary and secondary, GlobalData created an addressable market model and go-to-market strategy.

Outcome

Our client was provided with key recommendations for success to accelerate growth and to expand into more innovative workloads. We also brought consistency across countries, and benchmarked performance and fine-tuned support.

Marketing Communications
Client: Large UK based Systems Integrator (2015)

Situation

Our client wanted to reposition itself as a thought leader in the digital transformation space.

Solution

We developed a 12-page white paper and helped publicize it through its sister organizations CBR, Government Computing, and Banking Business Review.

Outcome

A 5-star roundtable dinner at an exclusive venue in London was organized and hosted by us. In attendance were 12 potential prospects, including a number of CEO’s, CIO’s and other senior business decision makers.

Financial Analysis
Client: Global Bank Investment (2015)

Situation

A global investment bank was facilitating the sale of a large consumer goods business in Europe. The bank required detailed market intelligence to form part of its information memorandum.

Solution

We provided historic and forecast market volume and value data as well as consumer insight data to support our client’s strategic plan.

Outcome

Our trusted market intelligence performed a pivotal role in encouraging bidders and ultimately in the sale of the business. 

Regulatory, Trade & Industry
Client: European Beverage Company (2014)

Situation

A European bottled water company wished to export products to the US, complying with national and state regulations.

Solution

GlobalData advised the client on national FDA licensing requirements and state regulations for New York State and California. The team then facilitated compilation of the required documentation on the client’s behalf and submitted the necessary licensing applications.

Outcome

We supported our client through a 6-month licensing process resulting in full licences issued for export and sale of bottled water in 30 states in US.

Competitive & Company Analysis
Client: Top 10 Pharma Company

Situation 

GlobalData delivered a market landscape of pharmaceutical in-licensing deals, along with a process optimization study, to help the client benchmark and improve its global productivity against peer companies.

Key elements included detailed analysis of trends in licensing deals and productivity, mapping in-licensing processes across the industry, identifying bottlenecks that inhibit productivity, and best practices for enhancing productivity

Solution 

Methodologies included 25 interviews (former licensing executives), and quantitative/qualitative secondary research/analysis.

Outcome

We delivered a framework and analysis of our client’s bottlenecks, benchmark data against industry peers, and best practices for enhancing licensing productivity.  The deliverable was presented to our client’s Global Head of Partnering and Business Development, who forwarded recommendations to the CEO for implementation.

Forecasting
Client: Global Packing Company (2016)

Situation

Our client wanted to develop strategic plans to counteract potential sugar tax introductions in 12 countries.

Solution

We brainstormed scenarios around mode of tax implementation, expectations on industry reaction, views on changes to price points and changes to packaging solutions.

Outcome

The study allowed our client to develop flexible long-term plans to mitigate the effects of sugar tax introductions to its business.