Local retailers are set for a much needed post-lockdown boost as almost one in three British consumers say they will visit local shops more frequently than they did before the crisis*, says GlobalData, a leading data and analytics company.
Sofie Willmott, Lead Retail Analyst at GlobalData, comments: “The COVID-19 pandemic has reignited the importance of the local community for many, with neighbours helping each other with shopping and forming local social groups to stay connected. Local retailers have played a part in this with many adjusting their services to cater for their neighbourhood, quickly introducing contactless delivery options in order to make their stock available and keep their business afloat without relying on a store.”
Influenced by a stronger sense of community 95.8% of UK shoppers agreed they would purchase from local retailers at least as often as they did previously, if not more often. While this trend is evident nationwide, there are regional differences – those in Northern Ireland are the most likely to shop with local retailers more often and consumers in the North West are the least likely to buy more frequently.
Willmott continues: “Although independent retailers selling non-essential goods will struggle to get back on their feet following the lockdown period, dealing with stock issues and the cost of implementing safety measures, they will be favoured by shoppers – many of whom will be more conscious about where they spend their money. Consumers are likely to feel more of an allegiance to small independents where they may have built a relationship with the staff or owners and will assume large retailers will be able to cope with the drop in sales.”
With 62.8% of the British public that are currently working from home, expecting to do so more often once workplaces re-open, retailers in local towns are also likely to benefit as footfall in city centre locations remains subdued for some time.
*Data taken from GlobalData’s survey of 2,000 nationally representative UK respondents conducted in early May 2020.