GlobalData Plc
  • Press Release

    Pay-TV penetration in Africa and the Middle East set to grow faster than all other major regions to 2022

Africa and the Middle East (AME) pay-TV household penetration is expected to outpace all other major regions between 2017 and 2022, increasing from 16% in 2017 to 23.2% in 2022, according to GlobalData, a leading data and analytics company.

According to GlobalData’s report: ‘Pay-TV Market Trends and Opportunities in Africa & the Middle East’ the AME’s pay-TV market is relatively underdeveloped but is growing rapidly and its pay-TV penetration in 2017 fell substantially below the global average of 54.4%.

Jonathan Bachrach, Technology Analyst at GlobalData, comments: “The AME market consists of extreme heterogeneous pay-TV penetration levels. For instance, the UAE and Egypt have polar opposite pay-TV household penetration levels of around 88.4% and 2.5%, respectively.

“However, we are witnessing strong overall growth in the AME due to the expanding content portfolios, tailored to local audiences. An effective blend of exclusive sport broadcasting, regional and international content in various genres with multiple languages such as Arabic, English and French, help pay-TV providers gain subscribers and remain competitive in AME.”

One of the biggest challenges facing pay-TV operators in AME is piracy, as the proliferation of illegal set-top boxes (STB) and decoders continue to negatively impact pay-TV operator’s revenues. Anti-piracy initiatives are vital to protect operator investments in premium broadcasting content and revenue streams. To counter the impact of piracy, pay-TV players can partner with government authorities to curtail the distribution of illegal content. Despite this challenge, the pay-TV segment in the AME region is still in its infancy and there is ample opportunity for growth.

Related Reports

From GlobalData’s report:

Pay-TV Market Trends and Opportunities in Africa & the Middle East Free Sample

Related GlobalData Reports

Related Intelligence

Want more Insight like this?

Our interactive subscription platform has the most comprehensive data and analysis in your industry.

Request a Demo

Related Consulting

How can we help your business?

Our consultants are skilled in every specialist market niche to deliver solutions specifically designed for your individual requirements.

Request a Callback

Media Enquiries

If you are a member of the press or media and require any further information, please get in touch, as we’re very happy to help.
PhoneEMEA: +44 207 832 4399
PhoneAPAC: +91 40 6616 6809
Onlinecontact online

56% of #consumers are concerned about the impact of diet. Join us for more insight @incosmetics #cosmetics #trends…