Repurposing product offerings for business continuity and digital transformation vital for technology vendors in APAC, says GlobalData

The current COVID-19 pandemic will eventually result in an increased transition towards digitalization, with enterprises working towards reducing risks and ensuring business continuity for their operations. Against this backdrop, technology vendors in the Asia-Pacific (APAC) region with new product propositions for business continuity can make a faster recovery, says GlobalData, a leading data and analytics company.

With a majority of the countries in the APAC region in either a partial or a complete lockdown state, it has become even more critical for technology vendors to ensure maintained productivity levels, offer guaranteed service delivery capabilities and create a broader service delivery ecosystem for their clients.

Sunil Kumar Verma, Lead ICT analyst at GlobalData, comments: “In the current uncertain scenario, enterprises should focus on categorizing the resources (people and processes) as critical and non-critical to ensure effective channelization of resources towards the critical category. The critical ones can be automated or may leverage other technologies like cloud, remote collaboration, and unified accessibility for their functioning. The non-critical resources can be addressed by a combination of human and machine integrated implementation.”

While these offerings from the technology vendors focus around critical areas of business continuity like process automation, information exchange, team collaboration and customer experience for now, they need to evolve with the growing needs of enterprises.

Amidst the COVID-19 induced changes in consumer behavior and new social distancing norms, the adoption of digital transformation initiatives like process digitalization, cloud migration, collaboration, remote accessibility and uninterrupted connectivity would further improve business-continuity capabilities. Enterprises are expected to continue embracing business continuity offerings from leading technology vendors, be it around the broad-spectrum of their needs or for fulfilling niche requirements.

Sunil continues: “Given the myriad and complex set of requirements for business continuity and digital transformation, collaboration and partnerships with technology vendors is expected to emerge as a crucial point of success. Indeed, several organizations in APAC have seen success in business continuity owing to the way their technology vendors have supported them – whether it is Telstra collaborating with its partners to set up a 100-set virtual contact centre to offer business continuity to its clients or Citrix providing University of Sydney with access to applications and data required to continue teaching and learning.”

For vendors, while undisrupted functioning and information/assets accessibility has emerged as a critical support area during the COVID-19 pandemic, the seeds of future partnerships must be sown in this crisis. Not surprisingly, several vendors recognize this opportunity and are offering services free of cost to their existing clients – thereby creating a formidable pitching ground for their products. For example, Telstra has announced mobile broadband offers, a free trial of Microsoft teams through the Telstra Marketplace and Free Virtual Meeting rooms for enterprises. Similarly, PeopleStrong has announced the free availability of its collaborative work management platform Zippi for next three months.

Sunil concludes: “Enterprises are bound to face business underperformance during the COVID-19 crisis. However, partnership with technology vendors will help them in re-evaluating resolutions undertaken during the crisis to become more resilient for such possible disruptions in the future.”

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