Samsung’s $999 folding phone will establish company’s lead in the foldable phone market, according to GlobalData

Following today’s news (11 August) from the Galaxy Unpacked 2021 event that Samsung announced two new folding phones;

Anisha Bhatia, Senior Analyst at GlobalData, a leading data and analytics company, offers her view:

“Samsung’s two new folding phones, the Z Fold 3 5G and the Z Flip 3 5G, will firmly establish Samsung’s dominance in this advanced category of devices.

“This is Samsung’s fourth Unpacked event of the year and a separate one for foldables, highlighting the importance of this innovative category to Samsung’s portfolio. Both foldable phones are priced lower than their predecessors and are more durable. At $999, the small pocketable Z Flip 3 5G is more affordable than premium 5G phones and will aid in the mainstream adoption of foldable devices.

“Phones with folding displays are an integral part of Samsung’s smartphone strategy, and Samsung is on its fourth iteration, gaining an increasing amount of consumer feedback, which is cycled back into improving its next generation of devices. With Huawei fast losing its grip on the smartphone market, and no sign of a foldable iPhone, this futuristic segment is open for Samsung’s taking.”

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