The UK bedroom textiles market is set to grow by 12.5% between 2017 and 2022, with just over 80% of purchases made to replace existing textiles and around 58% made to achieve a new look, according to GlobalData, a recognized leader in providing business information and analytics.
The company’s latest report explains how retailers are successfully able to target shoppers by suggesting that replacing bedroom textiles at regular intervals is an important practice to maintain healthy and hygienic sleep habits.
Sarah Johns, Retail Analyst for GlobalData, explains: “With over a third of shoppers agreeing* that they never seem to get a good night’s sleep, retailers can increase sales by emphasising the ways in which new bedding can improve comfort and quality of sleep. Indeed, highlighting the fact that higher energy levels may lead to a happier and healthier life will push this idea even further.”
GlobalData believes retailers should also aim to capitalise on the increasingly fashion-oriented environment of the bedroom textiles space. For example, Hygge, a trend embracing Scandinavia’s minimalistic way of living, directly impacted the look of bedroom textiles in 2016 as consumers sought cosy yet minimalistic décor. ‘Lagom’, meaning ‘just the right amount’, is the next Scandinavian lifestyle trend to hit the headlines, and a good example of the sort of household trend development retailers should track in order to stay ahead of the curve.
Johns continues: “Traditional bedroom textile retailers, such as department stores, need to ensure that they communicate the superior quality of their products while emphasising the fact that they are on top of current home trends. One way this can be achieved is through visual social media accounts such as Pinterest, which will help reach a target audience interested in home design and embrace the latest home lifestyle trends.”
Information based on GlobalData’s report: Bedroom Textiles, 2017.