Vietnam Skincare Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Vietnam Skincare Market Report Overview
The Vietnam skincare market size was VND24.09 trillion in 2022. The market is likely to grow at a CAGR of more than 6% from 2022 to 2027.
Vietnam Skincare Market Outlook, 2022-2027 (VND Trillion)
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The Vietnam Skincare market research report includes a country overview analysis along with a macroeconomic analysis to help analyze the market better. It also provides category, segment coverage, distribution channel insights, and competitive landscape to understand potential business opportunities.
Market Size (2022) | VND24.09 trillion |
CAGR (2022-2027) | >6% |
Historic Period | 2017-2022 |
Forecast Period | 2023-2027 |
Key Categories | • Facial Care
• Make-Up Remover • Hand Care • Body Care • Depilatories |
Key Distribution Channels | • Health & Beauty Stores
• Hypermarkets & Supermarkets • Convenience Stores • Direct Sellers • Parapharmacies/Drugstores • Departments Stores • E-Retailers |
Leading Companies | • Unilever
• Procter & Gamble • LG Corp • Shiseido Company, Limited • Natura & Co |
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Vietnam Skincare Market Segmentation by Category
The key categories in the Vietnamese skincare market are facial care, hand care, body care, depilatories, and make-up remover. In 2022, facial care was the largest category with the highest value sales, followed by body care, and make-up remover categories. A few of the key segments of the facial care category include facial creams and gels, anti-agers, and exfoliating scrubs among others. Facial creams and gels were the largest segment in the facial care category during 2022. The body care category will account for the fastest growth during the projected period.
Vietnam Skincare Market Analysis by Category, 2022 (%)
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Vietnam Skincare Market Segmentation by Distribution Channel
The key distribution channels in the Vietnamese skincare market are health & beauty stores, hypermarkets & supermarkets, convenience stores, direct sellers, parapharmacies/drugstores, department stores, and e-retailers among others. In 2022, health & beauty stores accounted for the highest distribution channel share in the Vietnamese skincare market.
Vietnam Skincare Market Analysis by Distribution Channel, 2022 (%)
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Vietnam Skincare Market – Competitive Landscape
The key companies in the Vietnamese Skincare market are Unilever, Procter & Gamble, LG Corp, Shiseido Company, Limited, and Natura & Co among others. In 2022, Unilever emerged as the market leader. Some of the key brands of Unilever are Pond’s, Vaseline, Dermalogica, and Hazeline among others.
Vietnam Skincare Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Vietnam Skincare Category Outlook (Value, VND Trillion, 2017-2027)
- Facial Care
- Make-Up Remover
- Hand Care
- Body Care
- Depilatories
- Others
Vietnam Skincare Distribution Channel Outlook (Value, VND Trillion, 2017-2027)
- Health & Beauty Stores
- Hypermarkets & Supermarkets
- Convenience Stores
- Direct Sellers
- Parapharmacies/Drugstores
- Departments Stores
- E-Retailers
- Others
Scope
- Per capita expenditure of skincare was lower in Vietnam than both the global and regional levels in 2022.
- Health & beauty stores was the leading distribution channel in the Vietnamese skincare sector.
- Facial care was the largest category in 2022.
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.
Procter & Gamble
LG Corp
Shiseido Company, Limited
Natura & Co
Amorepacific Corporation
Kao Corp
Yves Rocher
Viet Cosmetics Co. Ltd.
Marico Limited
Table of Contents
Table
Figures
Frequently asked questions
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What was the Vietnam skincare market size in 2022?
The Vietnamese skincare market size was estimated at VND24.09 trillion in 2022.
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What is the CAGR growth rate of the Vietnam skincare market during 2022-2027?
The skincare sector in Vietnam is likely to grow at a CAGR of more than 6% from 2022 to 2027.
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Which was the leading category in the Vietnam skincare market in 2022?
The facial care category led the Vietnam skincare market in 2022.
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Which was the dominant distribution channel in the Vietnam skincare market in 2022?
The health & beauty stores emerged as the leading distribution channel in the Vietnam skincare market in 2022.
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Which are the key companies in the Vietnam skincare market?
The key companies in the Vietnamese skincare market are Unilever, Procter & Gamble, LG Corp, Shiseido Company, Limited, and Natura & Co. among others.
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