Ingredient Insights: Digestive Health – Opportunities to capitalize on demand for formulations addressing consumers’ digestive health needs
"Ingredient Insights: Digestive Health", identifies on-trend and emerging ingredients to help food and drink manufacturers capitalize on demand for formulations addressing consumers' digestive health needs. Probiotics, prebiotics, and polyphenols are the three main groups of ingredients commonly used to enhance digestive health. Engaging and educating consumers will determine the market success of digestive health ingredients going forward.
This case study describes how the cold drinks market is quite saturated, with relatively limited space for new product launches. In order to take market share from competitors, manufacturers use varying and sometimes unconventional methods to provide new value. Packaging is essential as it is a key element that can provide differentiation and important added benefits. Therefore, elements such as adapting to consumers' lifestyles or launching small and portable packs can make a difference in the category. "Adding Value Through...
Ingredient Insights: War On Sugar – Opportunities to capitalize on demand for low and no sugar formulations using on-trend and emerging ingredients
"Ingredient Insights: War On Sugar", identifies on-trend and emerging ingredients to help food and drink manufacturers to adopt successful sugar reduction strategies. Pressure is mounting on the food and drink industry to reduce or eliminate sugar from their products. However, this need for reformulation also brings significant challenges. Health-conscious consumers are concerned about their sugar intake, but yet are unwilling to compromise on attributes such as taste or texture; key issues typically linked to the removal of sugar.