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Sector Analysis
NewDeep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
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Product Insights
NewLikelihood of Approval Analysis for Hepatitis B
Overview How likely is it that the drugs in Hepatitis B will get approved? Will the drugs transition to the next phase of its clinical pathway? This report provides you with the data that allows you to track and predict the specific likelihood of approval (LoA) and phase transition success rate (PTSR) of drugs using GlobalData’s proprietary machine learning algorithms developed using over 10 years of historical data. Hepatitis B Overview Hepatitis B, a viral infection affecting the liver, poses...
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Sector Analysis
NewMiddle East and Africa (MEA) Egaming Market Latest Developments, Technology and Consumer Behavior Trends
Middle East and Africa (MEA) eGaming Market – Latest Developments, Telco Value Propositions and Monetization Report Overview The widespread use of gaming, in mobile devices, consoles, and PCs, in the MEA region is attributed to the enhancement and expansion of internet infrastructure, subsequent high-speed internet access, and availability of affordable smartphones. Countries such as Nigeria and South Africa, with the above average smartphone subscription penetration, are the epitome of the development of the mobile gaming industry in Sub-Saharan Africa. In...
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Sector Analysis
Utilities Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Utilities Sector Enterprise ICT Market Overview The utilities sector enterprise ICT market size was pegged at $118.3 billion in 2022 and is expected to grow at a CAGR of over 10% during 2022-2027 to $196.6 billion in 2027. With rising competition in the utilities market, companies are expected to increase their ICT spend as digital technologies enable them to remain competitive and relevant in the market by allowing them to develop products as per consumer needs, lower operational costs, and...
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Sector Analysis
Packaging Industry Trends, Opportunities, Growth Analysis and Forecast to 2027
Packaging Industry Report Overview The packaging industry volumes mounted to 4.1 trillion units in 2022, mainly due to the rising popularity of affordable and sustainable packaging. Manufacturers are leveraging interactive and smart packaging solutions to enhance the customer purchase experience. QR codes and website links on packages redirect shoppers to company websites, enabling them to explore multiple marketing campaigns. Companies will leverage the digital footprints and tapping activities of these shoppers to understand their shopping behavior and consumer needs. These factors are...
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Sector Analysis
Manufacturing Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Manufacturing Sector Enterprise ICT Market Overview The manufacturing sector enterprise ICT market size was pegged at $414.5 billion in 2022 and is expected to grow at a CAGR of over 9% during 2022-2027 to $642.1 billion in 2027. With rising competition in the manufacturing market, companies are expected to increase their ICT spend as digital technologies enable them to remain competitive and relevant in the market by allowing them to quickly develop products as per consumer needs, lower operational costs,...
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Thematic Analysis
Social Media in Travel and Tourism – Thematic Intelligence
Social Media in Travel and Tourism Thematic Report Overview Social media has proven beneficial for industries across the globe to garner a customer base and reach out to a larger set of audiences. In the travel and tourism industry, social media can provide a competitive edge to companies by predicting future travel trends. Travel enthusiasts are using content-sharing platforms such as Instagram and Pinterest as a way of finding inspiration for their trip. Travel trends such as staycations, rural tourism,...
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Sector Analysis
Foodservice Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Foodservice Sector Enterprise ICT Market Overview The foodservice sector enterprise ICT market size was pegged at $76.3 billion in 2022 and is expected to grow at a CAGR of over 9% during 2022-2027 to $120.9 billion in 2027. With rising competition in the foodservice market, companies are expected to increase their ICT spend as digital technologies enable them to remain competitive and relevant in the market by allowing them to quickly develop products as per consumer needs, lower operational costs,...
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Sector Analysis
Healthcare Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Healthcare Sector Enterprise ICT Market Overview The healthcare sector enterprise ICT market size was pegged at $165.8 billion in 2022 and is expected to grow at a CAGR of over 10% during 2022-2027 to $277.2 billion in 2027. With rising competition in the healthcare market, companies are expected to increase their ICT spend. Digital technologies enable them to remain competitive and relevant in the market by allowing them to quickly develop products as per consumer needs, lower operational costs, and...
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Thematic Analysis
Cryptocurrencies in Consumer Goods -Thematic Intelligence
Cryptocurrencies in Consumer Goods Report Overview Cryptocurrencies benefit consumer goods companies that want to diversify the payment options they offer. NFTs are also an increasingly important element of a consumer goods company's advertising strategy. Many leading consumer goods companies are embracing wider Web3 applications, such as non-fungible tokens (NFTs) and the metaverse. Brands including Nestlé, L'Oréal, Estee Lauder, Unilever, PepsiCo, and Coca-Cola have prominently featured NFTs in their advertising campaigns. The impact of cryptocurrencies on the consumer goods sector remains...