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Consumer Insights
Flavor Appeal in Gum ; Flavor preferences and innovation opportunities
• Consumer experimentation is fairly high in gum, with almost two thirds of consumers saying they opt for new flavors sometimes or often. This particular audience is most likely to be encouraged to try new flavors by their own curiosity or through a positive sampling experience. • Given the somewhat functional nature of gum chewing, fresh/herbal varieties account for the vast majority of preferences; within this, however, there are regional nuances as to mint type, and beyond.
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Analyst Opinions
Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories
The market for healthcare and OTC is primarily driven by the Health & Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as "pill fatigue," and a growing preference for "natural" healthcare solutions.