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Case Studies
Success Case Study: Charlie Bigham’s Ready Meals; Offering a new ready meal concept to ingredient-aware consumers
In terms of value, Bigham's ready meals are strong due to their usage of fresh ingredients. Simplicity of ingredients is a key strength for healthy products. Bigham's recipes are constantly refined. It is important to remember that a product is never perfect, and there is always opportunity to improve. The underlying message of a success such as Charlie Bigham's is that incremental improvement to a core product can be more valuable than trying to enlarge an offering with extensions. Authenticity...
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Track & Monitor
Tobacco Insights: December 2018
The December edition of Tobacco Insights provides news and analysis related to events in the Tobacco sector throughout the months of October and November. Highlights include new product launches, mergers and acquisitions, the latest news on the global debate on e-cigarettes, and regional and national tobacco news from the months of October and November from around the globe. Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the industry in...
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