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Consumer Insights
TrendSights: Sterilized Society 2018 – Responding to consumers’ fears about disease, infection, and hygiene
Sterilized Society is a trend associated with the Health & Wellness and Comfort & Uncertainty mega-trends. Anxiety around the avoidance of germs and other contaminants is driving demand for safer products with higher integrity, and so innovation that provides added assurance can help remove barriers to consumption. Cautious consumers need reassurance as to the integrity, safety, and reliability of products they buy. There is an escalating obsession with hygiene, cleanliness, and immunity among global consumers, as awareness of infectious disease,...