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Thematic Analysis
Personalization in Banking – Thematic Research
Highly personalized interactions are being used by banking and other financial institutions to identify customer preferences and financial needs through notifications, pop-up reminders, and personalized emails to increase customer engagement. Banks that do not offer customized services create a perception among consumers that all banks are the same and treat customers the same; therefore, they risk getting pushed down the value chain. Customized financial products show that the bank is customer-centric. According to a recent GlobalData survey, half of all...
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Analyst Opinions
Machine Learning Applications – A Key Imperative for Businesses
Machine learning (ML) is an artificial intelligence (AI) technology which allows machines to learn by using algorithms to interpret data from connected ‘things’ to predict outcomes and learn from successes and failures. Insights, real world examples of innovation and implementation of Artificial Intelligence across the Healthcare value chain