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Analyst Opinions
Top Trends in Alcoholic Drinks 2017: Balancing Novelty and Experience Alongside Growing Health Concerns
"Top Trends in Alcoholic Drinks 2017", covers key trends to watch within the alcoholic drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples. The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include growing demand for more low/no-alcohol and low-calorie products, the “craft” movement, and the influence of ethics, sustainability, and novelty factors within the industry.
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Consumer Insights
TrendSights Overview: Smart & Connected – Engaging with consumers in a hyper-connected, technology-enabled society
"TrendSights Overview: Smart & Connected", is one of the eight mega-trend overviews that GlobalData covers as part of its TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last. Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday...