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Company Profile
LVMH Moet Hennessy Louis Vuitton SE – Company Profile
LVMH Moet Hennessy Louis Vuitton SE (LVMH) is a manufacturer and marketer of luxury goods. The company's product portfolio comprises clothing, fashion and leather goods, wines and spirits, perfumes and cosmetics, jewelry, and watches. LVMH markets products under the Christian Dior, Guerlain, Givenchy, Kenzo, Louis Vuitton, Celine, Emilo Pucci, Loewe, Nicolas Kirkwood, Make Up For Ever, and Zenith brands. It also offers cruise services and carries out selective retail business and various other activities under the DFS, La Grande Epicerie...
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Case Studies
Success Case Study: Guerlain Lipstick China
"Success Case Study: Guerlain Lipstick China" covers the 2016 launch of an online marketing campaign for lipstick centering on a male celebrity. The innovative campaign became an instant success, as shown by record-high views and likes and skyrocketing sales of the brand's lipsticks. Going against the usual practice of hiring female celebrities to promote women’s cosmetics, French luxury brand Guerlain launched a social media campaign in China in collaboration with local male heartthrob Yang Yang, tapping into his large fanbase...
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Sector Analysis
Country Profile: Make-Up sector in Austria
The Make-Up sector in Austria is led by the Eye Make-Up market, while the Nail Make-Up market is expected to grow the fastest during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel for Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, followed by glass. Maybelline, Astor and Ellen Betrix are the leading market players in the Austrian Make-Up sector. GlobalData’s Country Profile report on the Make-Up sector in the Austria...
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Sector Analysis
Global Make-up Market: News and Events January 2016
Using this report, marketers will effectively gain an insight into the latest happenings in the global make-up market throughout the month. The monthly report provides the reader with the top-line data necessary to quickly keep abreast of latest events in the global make-up market on a monthly basis.