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Consumer Insights
Consumer Behaviour in FMCG – Analysis of the 8 mega-trends driving change
This 260 page report provides an in-depth assessment of the leading mega trends in the consumer industry. The analysis interprets how the trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities. This report analyses the eight mega trends in detail with actionable recommendations, key take-outs and implications.
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Sector Analysis
Consumer and Market Insights: Confectionery in Australia
Australia’s Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest volume share in 2015 and is also projected to witness fastest growth during 2015-2020. Private label products in the Confectionery market will grow in popularity with private label manufacturers offering innovative value added products. Consumers will increasingly prefer bite-size Confectionery products in the times to come with the rising importance of health and nutrition.