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Sector Analysis
Consumer and Market Insights: Make-Up Market in South Korea
The Make-Up market in South Korea will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Lip Make-Up category has the highest volume share in the overall Make-Up market. Lipstick is expected to gain market share within the Lip Make-Up category. Department Stores is the leading distribution channel in South Korea’s Make-Up market. Multi-purpose products appeal to South Korean consumers. Men are increasingly using Make-Up products due to increased focus on looks and appearance.