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Case Studies
Rise of Google as a Powerhouse in Online Travel Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
This case study looks at Google’s emergence in online travel. It discusses key events selected from an in-depth timeline of Google's rise in online travel, adresses the impact Google has had on OTAs such as Expedia Group and Booking Holdings, selects patents assigned by Google relating to online travel, and considers the opportunities and challenges that Google now faces in this dynamic sector. Key Highlights - According to GlobalData, the global market value of online travel agencies (OTAs) hit ($480.3...
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Thematic Analysis
Mergers and Acquisitions in Travel and Tourism Industry, Top Themes in H1 2021 – Thematic Research
In the first six months of 2021, M&A deal value in the T&T sector totaled $84bn, up 82.6% from the same period of the previous year. Q1 2021 saw 189 deals with $26bn total deal value, which is a 16.1% drop when compared to Q1 2020. However, global M&A deal value recorded a 123% increase in Q2 2021, which was the highest quarter-on-quarter growth percentage over the last five years. The key themes of premiumization and indulgence, the sharing economy...