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Consumer Insights
TrendSights Analysis: Moderation & Avoidance – Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity
"TrendSights Analysis: Moderation & Avoidance", explores how FMCG brands can help consumers to limit or avoid specific products or ingredients, either out of choice or necessity. Consumers exhibit, or aim to exhibit, restraint as a means of supporting or improving their wellbeing. In doing so, they are giving up or moderating many "villain" ingredients, vices, and impurities for the good of their long-term health. For many consumers moderation or avoidance behavior is done through choice; however, others are forced to...
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Sector Analysis
Opportunities in the Western European Bakery & Cereals Sector: Analysis of opportunities offered by high growth economies
This report brings together multiple data sources to provide a comprehensive overview of the region's bakery & cereal sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies. The report includes - - The Western Europe bakery & cereals sector was valued at US$139,429.1 million in 2017. - Of the eleven categories, bread & rolls held the largest share with a value sales of US$54,948.3 million in 2017. - Food &...