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Case Studies
Success Case Study: Nuggela & Sulé; A shampoo with a cosmeceutical approach built on alternative “natural” based therapies
This onion shampoo, based on a traditional "natural" remedy (the use of onion juice to strengthen hair and prevent hair loss), capitalizes on the rising popularity of "natural" remedies and alternative therapies in the country to appeal to Spanish shoppers and convince them of its effectiveness and expected results. Belief in the idea the product works as promised, which also implies higher quality, is also supported by its professional image, as the shampoo is only distributed through medical retailers (including...