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Analyst Opinions
Premiumization and Indulgence – Consumer TrendSights Analysis, 2023
Premiumization and Indulgence - Consumer TrendSights Report Overview Consumers actively look for better quality, more sophisticated products which are often available at a higher price than their non-premium alternatives to help them relax and provide the feeling of treating themselves after their busy schedules and poor work–life balance. The "Premiumization and Indulgence" consumer trendsights research report explores how consumers seek premium products in all categories in the market. The trend is a part of the Sensory & Indulgence mega-trend and...
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Analyst Opinions
NewCocktail Culture – Industry Insights, Consumer Drivers, Brand Challenges and Innovation Landscape
In 2024, cocktail culture has been influenced by relatively recent developments-the craft craze, COVID's elevation of home-based indulgence and entertaining, increased RTD product diversity and sophistication, and the emergence of a more experiential, quality- not quantity-focused Generation Z consumer base-contributing to a further potential growth in relevance relative to other forms of alcohol, particularly in the premium indulgence space. So-called cocktail culture is a historic trend that has undergone several movements over more than 200 years. In the 21st century,...
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Thematic Analysis
Premiumization in Travel and Tourism – Thematic Intelligence
Premiumization in Travel and Tourism Thematic Report Overview Premiumization refers to the process of elevating products, services, or experiences to a higher quality and offering luxury and exclusivity. It is influenced by factors such as age, lifestyle, experiences, and income. To effectively implement premiumization strategies, players are focusing on the preferences of the target audience and market dynamics. Businesses need to understand the unique wants and expectations of customers to offer products or services that reflect and align with their...
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Analyst Opinions
Experience Economy – Consumer TrendSights Analysis, 2023
Experience Economy - Consumer TrendSights Report Overview Consumers branch out of their routine products and look for products based on the added experience they provide. As shopping for fast-moving consumer goods is becoming an increasingly standardized experience, a rising number of consumers are looking for something more than just the physical product itself. The "Experience Economy" consumer trendsights research report focuses on how consumers are becoming less materialistic and starting to look for more immersive experiences. The trend is part...
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Analyst Opinions
Sensory and Indulgence – Consumer TrendSights Analysis, 2023
Sensory And Indulgence Consumer Trend Analysis Overview Sensory and indulgence trends involve meeting consumers' ever-expanding expectations of quality, variety, and immersive consumption experiences. There are ongoing and undeniable shifts in how consumers perceive the quality of a product. Consumers are attaching greater value to experiences, especially as globalization and digitalization open up society to an even broader range of sensations and influences, in turn making them more accessible and desirable. As such, experiences have in many ways become the new...
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Analyst Opinions
Novel and Experimental – Consumer TrendSights Analysis, 2023
Novel and Experimental - Consumer TrendSights Report Overview Novel & experimental is a trend in GlobalData's TrendSights framework, under the sensory & indulgence mega-trend. Aligning with demand for experiences and sensations has been a key driver for the trend. Most categories in packaged consumer goods, foodservice, and retail are showing growth in the Novel & Experimental trend. During 2018-2022, food received the most revenue from trend investment and non-alcoholic beverages showed the highest growth. The "Novel and Experimental" consumer trendsights...
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Analyst Opinions
Using DIY Beauty Experiences to Enable Effective Co-Creation of Products With the Consumer​
DIY Beauty Experiences Report Overview The DIY beauty experiences report gives valuable insights into DIY beauty solutions and their growing importance among consumers coping with the post-pandemic era and the cost-of-living crisis. Consumers have moved away from a one-size-fits-all mindset and are redefining their beauty needs. Therefore, brands are adopting different DIY approaches to meet the changing consumer preferences. The quest for new concepts and formulations has resulted in the popularity of DIY approaches. The pandemic created a huge opportunity...
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Sector Analysis
Ice Cream Market Opportunities, Trends, Growth Analysis and Forecast to 2027
Ice Cream Market Report Overview The ice cream market size was $77.3 billion in 2022 and it is likely to grow at a CAGR of more than 12% from 2022 to 2027. An improvement in consumers’ purchasing power combined with a pent-up demand for indulgent treats will fuel the ice cream market growth during the forecast period. The report further provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also...
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Company Profile
Mary Kay Inc – Company Profile
Mary Kay Inc (Mary Kay) is a provider of skin care products and color cosmetics. The company's product portfolio comprises a wide range of makeup, body care and sun care products, fragrances, and acne treatment products. It also provides gift sets, e-catalogs, mobile applications, and online virtual makeovers for consumers. Mary Kay markets products under TimeWise, Clear Proof, Mary Kay MK, Men Indulge, Beauty Blotters, Satin Lips, Satin Hands, Cityscape, Thinking of You, Thinking of Love, Belara, MK High Intensity,...
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