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Analyst Opinions
Austria Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
The beer market benefited from the very favorable weather conditions in 2015, which boosted overall consumption. No alcohol beers continued to provide new impetus to this mature market with 94% of consumer’s conscious of the need to drink responsibly. Loyalty to national and regional brands remained high amongst Austrian consumers. Mainstream beer, holding 56% of the market, experienced modest growth of 1% in 2015, in line with the overall market.
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Analyst Opinions
Austria Cider Market Insights Report 2016
In Austria, the temperatures were well above average in 2015. These high temperatures helped to boost growth for some categories in the all commercial beverages market, particularly soft drinks. As a refreshing, carbonated beverage, cider also benefited from the warm weather. The off-premise channel saw volume gains of 9% in 2015, slightly behind the market, and lost share slightly. International brands were responsible for most of this growth, although premium domestic ciders also contributed.
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Analyst Opinions
Austria Beer and Cider Market Insights 2017
GlobalData’s Austria Beer and Cider Market Insights 2017 report provides a complete overview of the Austria beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.