The Israeli Prepared Meals sector is the second largest in value terms in the MEA region. Although, the sector is growing at a moderate rate, the per capita consumption of Prepared Meals is high compared to the regional (MEA) average. Of the three markets, Ready Meals is the largest and is forecast to remain largest during the forecast period (2016–2021). The Prepared Meals sector in Israel is fragmented, with top five brands accounting for less than one-fifth of the overall...
A large base of young population and high incomes of consumers is driving the Prepared Meals market in Israel. The market is being led by the Ready Meals category while the Pizza category is forecast to register fastest growth in value terms during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel in the country. The Neto Group and Tnuva Food Industries Ltd are the leading players in Israel's Prepared Meals market. Private labels registered fastest growth than brands during 2012-2015.