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Analyst Opinions
Top Trends in Non-Alcoholic Beverages 2019 – Exploring the latest consumer and innovation trends, and future opportunities
"Top Trends in Non-Alcoholic Beverages 2019" outlines the key consumer and innovation trends currently impacting the core categories in the non-alcoholic beverage sector. The trends explored in this research include consumer desires for sensory fusion, moderation and avoidance, and the impact of migrating flavor influences. Consumers are curious to try new soft drinks and price-elastic when considering familiar brands they deem credible. They are increasingly motivated by moderation and thus desire healthier substitutes. These consumer trends are also reflected in...