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Analyst Opinions
Top Trends in Alcoholic Drinks 2017: Balancing Novelty and Experience Alongside Growing Health Concerns
"Top Trends in Alcoholic Drinks 2017", covers key trends to watch within the alcoholic drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples. The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include growing demand for more low/no-alcohol and low-calorie products, the “craft” movement, and the influence of ethics, sustainability, and novelty factors within the industry.
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Consumer Insights
TrendSights Analysis: Product Specificity – Addressing the growing need for personalization using more bespoke product attributes
Developments in modern societies encourage a focus on the needs and goals of the individual. Product Specificity is a counter-trend amid the near-ubiquitous mass-market products and brands, and consumers are looking for more bespoke, personalized products and services. Designing these products and services is beneficial for both consumers and manufacturers, leading to higher consumer satisfaction and product/brand loyalty. Product Specificity is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The...
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Consumer Insights
TrendSights – Health & Wellness: “Better for You” Alcoholic Drinks
"TrendSights – Health & Wellness: 'Better for You' Alcoholic Drinks" is part of GlobalData's TrendSights series. The concept of "better for you" alcoholic drinks strongly links to GlobalData's Health & Wellness consumer trend. This report outlines the healthier alcoholic beverage innovation movement driven by consumers' concerns around alcohol consumption and pursuit of healthier lifestyles. To meet these consumer demands, producers are incorporating "better for you" ingredients like fruit juice, water, and tea. They are also catering to consumer demand for...
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Case Studies
COVID-19 Case Study: Healthier Snacking
Many governments across the world have placed their countries on lockdown, curtailing freedom of movement and closing non-essential businesses. Product choices prior to COVID-19 were often shaped by the demands of on-the-go lifestyles, which no longer apply as consumers are confined to their homes. This report is part of the GlobalData COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on healthier snacking and opportunities in...
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COETrendSights – Health & Wellness – INDUI290623T1
"TrendSights - Health & Wellness: 'Better for You' Alcoholic Drinks" is part of GlobalData's TrendSights series. The concept of "better for you" alcoholic drinks strongly links to GlobalData's Health & Wellness consumer trend. This report outlines the healthier alcoholic beverage innovation movement driven by consumers' concerns around alcohol consumption and pursuit of healthier lifestyles. To meet these consumer demands, producers are incorporating "better for you" ingredients like fruit juice, water, and tea. They are also catering to consumer demand for...