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Company Profile
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Lotus Bakeries NV – Company Profile
Lotus Bakeries NV (Lotus) is a producer, and distributor of biscuits and cakes. The company offers caramelized cookie, pepparkakor biscuits, gingerbread, waffles, spreads, snacks, and cakes. It also offers butter specialties, ice creams, and chocolate. The company markets these products under the Lotus, Nakd, Trek, Peijnenburg, Annas, Kiddylicious, Dinosaurus, Snelle Jelle, Peter's Yard and Bear brand names. It sells and distributes its product through e-commerce platforms and through stores. The company has business presence across the US, Canada, Austria, the...
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Case Studies
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Failure Case Study: GoodnessKnows
GoodnessKnows were healthy snack squares that failed to establish their place within the UK market. Overall, when choosing a healthy snack consumers are looking for a product that meets its marketing claims. The packaging and marketing should be relevant and should serve a purpose, as well as knowing your demographic and to whom you are marketing the product.
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