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Analyst Opinions
New Retail Omnichannel Experience – ForeSights
In 2016, Jack Ma, the co-founder of Alibaba unveiled “New Retail” as an advanced manifestation of omnichannel retail that converges e-commerce, physical stores, logistics, and data. Though its Hema/Freshippo supermarkets Alibaba demonstrates how New Retail can enable retailers in improving their margins while providing consumers an enhanced shopping experience. Chinese retail behemoth Alibaba Group introduced its New Retail model, which merges online and offline retail to deliver a cohesive shopping experience for consumers.