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Analyst Opinions
Consumer 2.0 – Advances in Psychology and Technology is Shaping the Future Of CPG (Consumer Packaged Goods)
The modern consumer has upended the consumer-packed goods (CPG) sector by connecting the edges of the world with the internet. The emergence and convergence of new-age technologies are changing the face of the sector not just in commercial areas like marketing and sales but also in the supply chain and operations. Brand power is just not enough for CPG companies in the wake of business models shifting from products to people and the fact that the modern consumer is an...